Core values

3 Benefits

The Three Benefits principle is at the core of our approach to business. We firmly believe that we have the ability to create prosperity on three levels: First for the countries where we operate, second for the communities we engage, and third for our company and its people.
This principle guides our growth and ensues that the actions of CP Group and our people, in Thailand and in all countries in which we operate, are not only contributing to the growth of our business but of society as a whole.

Speed and Quality

We firmly believe that for businesses operating in today’s world to survive and grow sustainably, they must act with ‘speed’ whilst maintaining the very highest ‘quality’ in all aspects of their operations. By placing these two key factors at the heart of what we do, we are able to cope with constantly changing circumstances; new technologies; evolving customer requirements and tastes; trade regulations; and other global or local developments.

Simplification

CP Group has investments in 18 countries worldwide, operates businesses through more than 200 subsidiaries and employs over 300,000 employees. Effective and efficient operations are therefore absolutely critical to our success and ability to operate.
We are therefore committed to ensuring that working practices, systems and operations are focused and streamlined, that innovation and technology are utilized throughout our Group to improve our efficiency and that we are embracing an attitude of simplification across our operations.

 

 

 

 

Accept Change

Global businesses continually face a wide range of changing circumstances, from the transformation of social conditions, economic and political changes, disruption from technology, and evolving consumer behaviours, to climate change and natural disasters. As a business we need to remain agile in order to readily cope with changing circumstances across our markets.
We foster a culture of accepting change across our business, through which our people are motivated to adapt and develop. Studies and research help us to protect the Group from risks, adapt to changing circumstances and also provide new processes and products that allow us to better serve consumer demands and contribute to the economy and society of Thailand and all nations in which C.P. Group has invested or has operations.

Innovativeness

Creativity is a driving force that advances every level of the business from methods to processes, products and services. Driving development is a focus of the Group and of our employees as we seek to bring the very best products and services to market for our customers.
We foster a culture of innovation and development. Our subsidiaries – including Charoen Pokphand Foods PCL (CPF), CP All PCL and True Corporation hold annual innovation exhibitions to showcase the latest technologies and breakthroughs developed within their businesses. As a Group, we host the ‘C.P. Innovation Exposition’ to showcase the very best innovators and innovative products and services from every level of every business within our group of companies with the aim of promoting a corporate culture of innovation and to share and develop ideas right across the group.

Integrity and Honesty

CP Group has, for almost a century and since the pioneering days of the Chia Tai Chung vegetable seed shop in Bangkok’s China Town, operated its business through the values of integrity and honesty.
From these early days, we considered farmers as lifetime partners to us – in order for us to grow as a business we had to ensure the sustainability of the livelihoods of the country’s farmers – we would not succeed unless they did.
As CP Group has diversified over the years into new sectors and across geographies, integrity and honesty have remained as key pillars for the organization. We firmly believe that operating a business solely focused on driving profit will ultimately lead to a loss of trust from business partners, consumers, communities and other stakeholders – resulting in our business becoming unsustainable.
Therefore, whether it is selling one packet of vegetable seeds or hundreds of tons of processed food, our Group must remain committed to operating with integrity and honesty.